Survey Methodology

Survey methodology is considered a scientific field used to identify principles through data collection output, analysis, and processing of collected data. Final data analysis then is used to provide a result through a pre-defined scoring metric. Pointerz surveys use the questionnaire method, regarded as the most common and reliable survey type.   Using questionnaires as the primary survey tool, this enables variable categories which measure characteristics of the people surveyed. Pointerz surveys will assess the preferences and attitudes of the employees as they relate to topics, their organization, or leaders in that organization. Additionally, Pointerz surveys employ self-reporting scales to measure the employees' opinions about the themes presented. By using self-reporting scales, it provides the survey taker with a real time means to see their result for each question and further enables the holistic examination of similarities and differences within an organization.  Reliability and consistency are always of the utmost importance with surveys and with reliable self-reporting mechanisms, the Pointerz survey methodology produces consistent results every time. This is because the survey's reliability is measured through a test- retest scenario. In this instance, the survey is conducted multiple times and the testers do not have to score identical on each survey, but what will happen with a self-test method is that the highest probability is that the subsequent retests will be in the general scale of score. This is achieved because Pointerz surveys have a a wide enough variability amongst the factors being measured. Additionally, the survey's questions are designed to be clear, without ambiguity or distracting components, enabling a taker to answer.  Constructing and wording the questions of the survey, as mentioned above, is core to ensuring that simplicity and reliability can happen. Pointerz curates its survey questions through 5 key steps: 1) Determine what information should be collected (specific to our prepopulated organizational themes) 2) Determine how to conduct the questionnaire (online) 3) Review drafts before it is sent (internal and external review) 4) Revise questions as needed (internal and external review) and 5) Be Specific on the procedures. As Pointerz has worked extensively with industry best practices and industry leaders, our question construct process has been vetted thoroughly to ensure the desire consistency.  Finally, the order of questions is carefully thought through to ensure questions deemed more interesting or important should be closer to the survey's start. Research and studies show a survey taker has more clarity of mind at the beginning of a survey than the end, thus ordering is important to get right to ensure the flow is optimized. A tough question at the bottom of a survey can cause a survey taker to rethink their potential answer and inadvertently give less of a true answer. Pointerz has optimized the ordering of all its questions to ensure optimal results.